New Wash Original Purple is the healthier way to keep blonde, gray, silver, and platinum hair bright, balanced, and brass-free - without the damage of traditional shampoos.

This detergent-free cleanser gently cleanses, conditions and tones hair in one step while supporting a healthy scalp and preserving your hair’s natural oils. Gently neutralizing unwelcome brassiness and yellow tones with a blend of botanical extracts rich in antioxidant phytochemicals that keeps your scalp balanced, your color true, and your hair healthier with every wash.

The result: brighter, cooler-toned hair that feels as good as it looks wash after wash.

BENEFITS: 

• N EUTRALIZE: Reduces brassiness and yellowing of lighter tones, while preventing color from fading
• ENHANCE: Doubles the color protection of New Wash Original and New Wash Rich
• PROTECT: Shields hair from UV rays and repeated washing
• RESTORE: Replenishes your natural vibrance and shine

HOW TO USE: 

• STEP 1: APPLY - Coat wet hair from scalp to ends with a generous amount of New Wash.
• STEP 2: SPLASH - Add a few drops of water; this is essential to activate and help distribute the formula evenly.
• STEP 3: MASSAGE - Work thoroughly into hair and scalp with scalp brush or fingers. New Wash only cleanses and tones what it touches.
• STEP 4: RINSE - Let sit for 2-5 minutes, then rinse out as thoroughly as you massaged it in. Use every time you wash your hair or as directed by your trusted colorist.

Refill pouches made with LLDPE (linear low-density polyethylene) PCR (post-consumer recycled) material and are fully blue-bin recyclable.

INGREDIENTS: Water/Aqua/Eau, Aloe Barbadensis Leaf Juice, Glycerin, Cetearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Stearyl Alcohol, Gluconolactone, Rosa Centifolia Flower Water, Equisetum Arvense (Horsetail) Leaf Extract, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Viola Odorata Flower/Leaf Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Helianthus Annuus (Sunflower) Seed Oil, Propanediol, Glycine Soja (Soybean) Oil, Xylitol, Phytosterol, Mentha Piperita (Peppermint) Oil, Panthenol, Distearoylethyl Dimonium Chloride, Behentrimonium Methosulfate, Polyglyceryl-2 Stearate, Menthyl Lactate, Glyceryl Stearate, Caprylic Acid, Caprylyl Glycol, Calcium Gluconate, Tocopherol, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Citric Acid, Cl 60730. 

Fragrance: Triethyl Citrate, Pelargonium Graveolens (Geranium) Oil, Guaiacum Officinale
(Guaiacwood) Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Artemisia Pallens (Davana) Flower Oil, Juniperus Virginiana (Cedarwood) Oil, Citronellol, Geraniol, Linalool