{"product_id":"hairstory-new-wash-original-purple","title":"HAIRSTORY New Wash Original PURPLE","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eNew Wash Original Purple\u003c\/strong\u003e is the healthier way to keep blonde, gray, silver, and platinum hair bright, balanced, and brass-free - without the damage of traditional shampoos. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis \u003cstrong\u003edetergent-free cleanser gently cleanses, conditions and tones \u003c\/strong\u003ehair in one step while supporting a healthy scalp and preserving your hair’s natural oils. \u003c\/span\u003e\u003cspan\u003eGently neutralizing unwelcome brassiness and yellow tones with a blend of botanical extracts rich in antioxidant phytochemicals that keeps your scalp balanced, your color true, and your hair healthier with every wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe result: brighter, cooler-toned hair that feels as good as it looks wash after wash.\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003eBENEFITS\u003c\/strong\u003e: \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eN\u003c\/strong\u003e\u003cmeta charset=\"UTF-8\"\u003e\n\u003cstrong\u003eEUTRALIZE: \u003c\/strong\u003eReduces brassiness and yellowing of lighter tones, while p\u003cmeta charset=\"utf-8\"\u003ereventing color from fading\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eENHANCE: \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eDoubles the color protection of New Wash Original and New Wash Rich\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003ePROTECT: \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eShields hair from UV rays and repeated washing\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eRESTORE: \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eReplenishes your natural vibrance and shine\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eSTEP 1: APPLY - \u003c\/span\u003e\u003cspan\u003eCoat wet hair from scalp to ends with a generous amount of New Wash.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eSTEP 2: SPLASH - \u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAdd a few drops of water; this is essential to activate and help distribute the formula evenly.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eS\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eTEP 3: MASSAGE - \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eWork thoroughly into hair and scalp with scalp brush or fingers. New Wash only cleanses and tones what it touches.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eSTEP 4: RINSE - \u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eLet sit for 2-5 minutes, then rinse out as thoroughly as you massaged it in. Use every time you wash your hair or as directed by your trusted colorist.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRefill pouches made with LLDPE (linear low-density polyethylene) PCR (post-consumer recycled) material and are fully blue-bin recyclable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cb\u003eINGREDIENTS\u003c\/b\u003e: Water\/Aqua\/Eau, Aloe Barbadensis Leaf Juice, Glycerin, Cetearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Stearyl Alcohol, Gluconolactone, Rosa Centifolia Flower Water, Equisetum Arvense (Horsetail) Leaf Extract, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Lavandula Angustifolia (Lavender) Flower\/Leaf\/Stem Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Viola Odorata Flower\/Leaf Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Helianthus Annuus (Sunflower) Seed Oil, Propanediol, Glycine Soja (Soybean) Oil, Xylitol, Phytosterol, Mentha Piperita (Peppermint) Oil, Panthenol, Distearoylethyl Dimonium Chloride, Behentrimonium Methosulfate, Polyglyceryl-2 Stearate, Menthyl Lactate, Glyceryl Stearate, Caprylic Acid, Caprylyl Glycol, Calcium Gluconate, Tocopherol, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Citric Acid, Cl 60730. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eFragrance:\u003c\/strong\u003e Triethyl Citrate, Pelargonium Graveolens (Geranium) Oil, Guaiacum Officinale\u003cbr\u003e(Guaiacwood) Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Artemisia Pallens (Davana) Flower Oil, Juniperus Virginiana (Cedarwood) Oil, Citronellol, Geraniol, Linalool\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty by Kroonen ","offers":[{"title":"Default Title","offer_id":63875997598026,"sku":null,"price":52.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/6053\/files\/NewWashPurple.png?v=1791644462","url":"https:\/\/shopbeautybykroonen.com\/products\/hairstory-new-wash-original-purple","provider":"Beauty by Kroonen ","version":"1.0","type":"link"}